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Scheduling & Communication

SIMBA + Mailchimp

Add contacts to lists and trigger Mailchimp campaigns.

Mailchimp API docs

When an agent captures an email during a call, add it to a Mailchimp audience with tags and merge fields; trigger journeys or transactional sends directly from the conversation.

What agents can do

  • Add/update audience members
  • Trigger journeys
  • Tag and segment

Common workflows

Lead nurture

Agent captures the email, adds to a nurture list with tags, Mailchimp sends the welcome sequence.

Setup

  1. 1
    Generate a Mailchimp API key.
  2. 2
    Note the data-center prefix (usX) from the API key.
  3. 3
    Add the Mailchimp integration in SIMBA.

Frequently asked questions

Does this support transactional (Mandrill)?

Transactional is a separate key; pass it alongside and use the mandrill_send tool.

Connect Mailchimp in the dashboard

Bring your own credentials. SIMBA stores them server-side and your agents call Mailchimp during conversations.

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