All integrations
Scheduling & Communication
SIMBA + Mailchimp
Add contacts to lists and trigger Mailchimp campaigns.
Mailchimp API docsWhen an agent captures an email during a call, add it to a Mailchimp audience with tags and merge fields; trigger journeys or transactional sends directly from the conversation.
What agents can do
- Add/update audience members
- Trigger journeys
- Tag and segment
Common workflows
Lead nurture
Agent captures the email, adds to a nurture list with tags, Mailchimp sends the welcome sequence.
Setup
- 1Generate a Mailchimp API key.
- 2Note the data-center prefix (usX) from the API key.
- 3Add the Mailchimp integration in SIMBA.
Frequently asked questions
Does this support transactional (Mandrill)?
Transactional is a separate key; pass it alongside and use the mandrill_send tool.
Connect Mailchimp in the dashboard
Bring your own credentials. SIMBA stores them server-side and your agents call Mailchimp during conversations.