Automation

SIMBA + Zapier

Fire Zapier webhooks from any point in a conversation.

Store a Zapier Webhook URL in SIMBA and your agent can fire it mid-conversation with any structured payload. From there, Zapier routes the event to 5,000+ apps. Great for connecting to long-tail tools without writing a dedicated integration.

What agents can do

Fire webhook with arbitrary JSON payload
Chain to any Zapier-supported app

Common workflows

Catch-all automation

Push call outcomes into any tool Zapier supports — Google Sheets, Airtable, Salesforce, Slack, ClickUp.

Setup

1
In Zapier, create a Zap that starts with "Webhooks by Zapier (Catch Hook)".
2
Copy the webhook URL.
3
Add the Zapier integration in SIMBA and paste the URL.
4
Assign the zapier_fire tool to your agent.

Example: zapier_fire tool

POST {{zapier_webhook_url}}
Content-Type: application/json

{
  "event": "qualified_lead",
  "caller_phone": "{{caller_phone}}",
  "summary": "{{summary}}",
  "score": {{score}}
}

Frequently asked questions

What's the difference between Zapier and Make?

Both catch webhooks and route to other apps. Zapier has broader app coverage; Make has a more powerful visual editor and better per-task pricing at scale.

Connect Zapier in the dashboard

Bring your own credentials. SIMBA stores them server-side and your agents call Zapier during conversations.

Open dashboard Talk to sales

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